This qualification is suitable for learners aged pre-16 and above. This qualification aims to introduce learners to concepts of digital promotion that can be used in a business setting.
Award in Digital Promotion for Business
To be awarded the Level 2 Award in Digital Promotion for Business, learners are required to successfully
complete a minimum of 3 optional units.
Certificate in Digital Promotion for Business
To be awarded the Level 2 Certificate in Digital Promotion for Business, learners are required to successfully complete a minimum of 8 optional units.
These qualifications consist of 13 optional units:
|Unit No||Unit Title|
|Unit 1||Digital promotion for business|
|Unit 2||Understanding search engine optimisation for business|
|Unit 3||Coordinating the use of digital media for business|
|Unit 4||Coordinating offline and digital media for business|
|Unit 5||Emergent digital techniques for business|
|Unit 6||Producing digital promotional content for business|
|Unit 7||Data protection and digital media for business|
|Unit 8||Measuring the effectiveness of digital promotional activity for business|
|Unit 9||Understanding social media|
|Unit 10||Email campaigns for business promotion|
|Unit 11||Mobile phone applications for business|
|Unit 12||Online reputation management|
|Unit 13||Using the internet to raise funds and outsource business functions|
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