5E LtdCreating a brighter future through training and learning A not for profit organisation addressing
poverty and disadvantage

The City & Guilds Level 3 Diploma in Digital Marketing assess learners to ensure they understand social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. The diplomas include units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.

 ID
UNIT
CREDITS
207
Understanding the business environment
2
208
Understand legal, regulatory and ethical requirements in sales and marketing
2
304
Using collaborative technology
6
320
Principles of marketing and evaluation
7
321
Develop own professionalism
4
322
Digital marketing metrics and analytics
6
323
Search engine marketing
5
324
Content Marketing
5
326
Online Display advertising
4
327
E-mail marketing
6
202
Imaging Software
4
301
Principles of social media within a business
6
302
Principles Of keywords & optimisation
5
305
Content management system website creation
7
311
Website software
5

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