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City & Guilds Level 3 Diploma in Digital Marketing

City & Guilds have collaborated with the likes of Google, McLaren to ensure the most up to date digital marketing techniques are part of this qualification. You will learn to engage effectively with current and potential customers through a variety of online tools, including Search Engine Optimisation (SEO), Social Media and Email Marketing. Sign up today to see how good you can become at digital marketing!
 
 
If you are new to the digital marketing industry or are a seasoned professional looking to refresh your skills, this course is for you. Each topic will give you specialised skills to excel as a digital marketer, able to use numerous techniques to make a business more competitive. These are highly transferable skills that could be adapted to other working environments or become a foundation for further learning. 
 
Course Essentials
Qualification: City and Guilds Level 3 Diploma in Digital Marketing
 
Prerequisites: Level 2 Diploma in Digital Marketing or relevant experience
 
Duration: 5 months
 
Location: blended online learning
 
Assessment: you will be required to complete the course assessment which is based on portfolios of evidence for each mandatory unit and one assignment for each chosen optional unit.
 
New Skills and Knowledge
  • Search Engine Optimisation
  • Content writing
  • Imaging software
  • Content management on website
  • U.K. copywrite and marketing law
Funding
This course is offered to funded and self-funded learners. To see if you are eligible for funding make an enquiry or call 0208 808 6660.
 
Progression
Employment: learners who gain this qualification can progress into full time digital marketing position. Look out for the following job titles below:  
  • Social Media Assistant
  • Digital Account Assistant
  • Community Engagement Officer
Further Education: learners can progress onto a variety of Level 4 qualifications and usually find a course in a specific area of digital marketing so they can specialise their skills. We provide the following specialised qualifications below: 
  • Digital Marketing Specialist - Social Media 
  • Certified Digital Strategy and Planning Specialist 
  • Digital Marketing - Sales Professional 
  • Certified Digital Marketing Associate 
  1. Understanding the Business Environment
  2. Understand Legal, Regulatory and Ethical Requirements in Sales and Marketing
  3. Using Collaborative Technology
  4. Principles of Marketing and Evaluation
  5. Digital Marketing Metrics and Analytics
  6. Develop own Professionalism
  7. Search Engine Marketing
  8. Content Marketing
  9. Online Display Advertising
  10. E-mail Marketing
  11. Imaging Software
  12. Principles of Social Media Within a Business
  13. Principles of Keywords & Optimisation
  14. Content Management System Website Creation
  15. Website Software

Course Enquiry

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