5E LtdCreating a brighter future through training and learning
A not for profit organisation addressing
poverty and disadvantage
poverty and disadvantage
The City & Guilds Level 3 Diploma in Digital Marketing assess learners to ensure they understand social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. The diplomas include units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.
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ID
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UNIT
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CREDITS
|
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207
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Understanding the business environment
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2
|
|
208
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Understand legal, regulatory and ethical requirements in sales and marketing
|
2
|
|
304
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Using collaborative technology
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6
|
|
320
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Principles of marketing and evaluation
|
7
|
|
321
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Develop own professionalism
|
4
|
|
322
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Digital marketing metrics and analytics
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6
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323
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Search engine marketing
|
5
|
|
324
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Content Marketing
|
5
|
|
326
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Online Display advertising
|
4
|
|
327
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E-mail marketing
|
6
|
|
202
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Imaging Software
|
4
|
|
301
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Principles of social media within a business
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6
|
|
302
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Principles Of keywords & optimisation
|
5
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|
305
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Content management system website creation
|
7
|
|
311
|
Website software
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5
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