DMI Certified Digital Marketing Professional
The Digital Marketing Professional certification is aimed at:
- Wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management.
- Small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.
- Anyone who wants to take up a more evolved role in the overall marketing field, equipped with the tools and skills needed to create a cohesive, effective online strategy.
This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.
By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.
Course Contents Include:
Introduction to Digital Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) using Google Ads
Display & Video Advertising
Analytics using Google Analytics
Digital Marketing Strategy
- Course Delivery Method: Blended Online Learning
- Duration: 30- 40 Hours
- Assessment Method: Online exam taken at a Pearson VUE test centre
Course Fee : £1450