Digital Marketing is becoming a very important aspect of doing business in today’s modern world. Companies that are slow to adopt new technologies find it increasingly difficult to compete, with not only traditional marketing becoming less effective but consumers becoming solely reliant on digital technologies and it becoming the only way to reach them effectively. Studies have shown that the digital economy is growing twice as fast as the broader economy, with tech investment reaching nearly £7bn in the past year.

One of the main advantage of digital marketing is it is cost-effective, locally targeted, instantly adaptable to requirements and can be assessed far more effectively due to its digital footprint. Traditional marketing relied on reaching the target market through the broadest means possible, whereas digital marketing can be tailored to a very specific market targeting ideal buyers. The most effective marketing found through trial and error testing that removes the less effective elements. On average a business will make £2 for every £1 that they spend on Google AdWords.

Over 100k stores in the UK have no website, and with 82% of customers using online reviews as their source of information these companies have to rely on third party review sites to represent their business. With 55% of SME’s have no ecommerce platform and with ecommerce growing from 12% to 21% of all sales, High Street retailers are losing close to a quarter of all potential sales per year. Around the world over 3.03bn people using some form of social media, but 80% of businesses have no social media presence, meaning they fail to engage and communicate with their clients as a brand.

Small businesses with a strong digital presence are three times more likely to have a higher turnover than those without, but many businesses lack the digital skills to effectively take part in digital marketing. What stops companies especially small to medium enterprises from directly using digital marketing is the knowledge and skills to produce marketing in-house or the cost of hiring an agency to manage their digital marketing accounts, but this is not necessary.

Short courses such as the NCFE Digital Promotion for Business Level 2 Certificate is the perfect entry point for any business to get to grips with the fundamentals of Digital Marketing, giving the knowledge base to create, manage digital promotion for business, paid promotion, email campaigns and managing social media accounts. In this course a learner will be equipped with all of the necessary knowledge necessary to effectively promote a business, including SEO (search engine optimisation), online review management, producing quality content and analysing data.

Digital marketing does not have to be a challenging task, with all the knowledge necessary learned in an 8 week course investment that would greatly benefit a business and their employees. Contact us today to learn more about the NCFE Digital Promotion for Business Level 2 Certificate and how you can enrol for free.

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