This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

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Digital Marketing Institute Certified Digital Marketing Professional

DMI Certified Digital Marketing Professional

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

For more information on the following qualifications please call on 0208 808 6660 or contact us

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

 

 

By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

There are ten modules in this program

1) Digital Marketing Foundations
Learn how to conduct digital research, set business objectives for a digital campaign and prepare the foundations for developing a targeted digital marketing strategy.

2) Website Optimization
The website optimization module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals.

3) Content Marketing
Develop the knowledge and skills to plan and execute a content marketing strategy informed by your business objectives.

4) Social Media Marketing
This module will teach you to run campaigns that yield a positive ROI across a variety of platforms including Facebook, Twitter, LinkedIn, Snapchat and Instagram.

5) SEO
You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI.I.

6) Paid Search
The paid search module will help you understand the fundamentals of paid search, how it differs from organic search methods and the key benefits of both.

7) Display & Video Advertising
Learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube.

8) Email Marketing
The Email Marketing module will teach you the fundamentals of email including how to strategize a delivery plan to test, optimize and report on the performance of campaigns.

9) Analytics
Learn the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to gain insight into traffic and audiences.

10) Digital Strategy
Learn the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to gain insight into traffic and audiences.

At Fivee we offer a flexible delivery mode for this course that is designed to meet all types candidates’ requirements. These include tutor-led classes, online webinars and online course work. This course is delivered part-time during the week and is a total of 30 hours.

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